when people tell friends about a brand, they’re not trying to help the brand; they’re trying to help their friends.
An excellent post about rethinking the use of the term "viral". I've been wondering the connotations of using a word usually associated with illness, disease and negative things for promoting businesses or services. Surely we all want our products to be associated with good/healthy things - and don't we spend a large chunk of our days killing viruses?
Am going to have lunch and a bit of a think about this.
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