On "viral" marketing

when people tell friends about a brand, they’re not trying to help the brand; they’re trying to help their friends.

via mzkagan.posterous.com

An excellent post about rethinking the use of the term "viral". I've been wondering the connotations of using a word usually associated with illness, disease and negative things for promoting businesses or services. Surely we all want our products to be associated with good/healthy things - and don't we spend a large chunk of our days killing viruses?

Am going to have lunch and a bit of a think about this.

Posted via web from Charlotte's posterous

why I quite like Apple's iPad

Here’s why. Apple’s not actually selling a computer. Or a flash drive or multitouch. They needed to make those things for their product, but that’s not what the product is. The product is, simply put, a magical screen that can do anything you ever want it to, no matter what that is.

via rinich.com

An excellent piece of writing that sums up the iPad's appeal (and explains its no doubt imminent success as a device). Compelling stuff...

Posted via web from Charlotte's posterous